MENDORONG PERTUMBUHAN UMKM DESA MELALUI SOSIALISASI BUSINESS PLAN DI DESA PANCASAN KECAMATAN AJIBARANG KABUPATEN BANYUMAS

Abstrak

Increase the understanding of Pancasan Village residents about the significance of business planning in advancing Micro, Small and Medium Enterprises (MSMEs). Factors that influence this understanding include education level, cultural aspects, and age. The majority of people with secondary education tend to have a less mature understanding of business planning. Therefore, local governments can organize entrepreneurship education programs to improve the quality of human resources. In addition, local cultures that tend to be satisfied with the local market need to be encouraged to expand their business outlook to a wider market with the help of online and export marketing. In addition, approaches and training tailored to the needs of different age groups can increase productivity and economic independence. Support from educational institutions, local governments and community leaders is expected to create a supportive environment for the growth of MSMEs. Collaboration from various parties is needed to increase people's understanding and skills in planning and managing business. Through a holistic approach, it is hoped that MSMEs in Pancasan Village can develop to become more independent, competitive, and make a greater contribution to local and national economic growth.