THE CLOSED LOOP BUSINESS MODEL AS A GROWTH STRATEGY WITHIN THE CIRCULAR ECONOMY: A CASE STUDY OF PABLE

Abstrak

Penelitian ini bertujuan mengkaji implementasi prinsip ekonomi sirkular dalam operasional Pable dan menganalisis faktor internal yang mempengaruhi pertumbuhan bisnisnya melalui pendekatan Resource-Based View (RBV). Metode yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa (1) Pable menerapkan prinsip closed loop secara terintegrasi dalam proses bisnis, dengan membangun ekosistem kolaboratif yang melibatkan pemangku kepentingan dari sektor produksi, konsumsi, hingga edukasi. (2) Pemanfaatan sumber daya internal seperti reputasi pendiri, kapasitas tim, legitimasi keberlanjutan, serta pendekatan berbasis komunitas terbukti berkontribusi terhadap pertumbuhan bisnis, yang tercermin dalam meningkatnya kemitraan strategis, loyalitas pelanggan, dan penguatan citra merek. Temuan ini memperkuat relevansi model ekonomi sirkular sebagai strategi bisnis berkelanjutan berbasis nilai.

This study aims to examine the implementation of circular economy principles in Pable's operations and to analyze the internal factors influencing its business growth using the Resource-Based View (RBV) approach. The research employs a descriptive qualitative method with data collected through observation, in depth interviews, and documentation. The results show that (1) Pable applies the closed loop principle in an integrated manner across its business processes by building a collaborative ecosystem that engages stakeholders from the production, consumption and education sectors. (2) The utilization of internal resources such as the founder's reputation, team capacity, sustainability legitimacy, and community based approach contributes significantly to business growth, as reflected in stronger strategic partnerships, increased customer loyalty, and an echanced brand image. These findings highlight the relevance of the circular economy model as a strategy for value based sustainable business.