THE EFFECT FOOD QUALITY, CUSTOMER COMMITMENT AND COSTOMER PERCEIVED VALUE TO REPURCHASE INTENTION

Abstrak

In the context of the food service sector, this study examines the connections between meal quality, customer commitment, and customer perceived value on repurchase intention. The purpose of the study is to ascertain how these elements affect consumers' choices to buy products again. A sample of patrons from different food service establishments were given surveys as part of a quantitative approach. The results show that customer perceived value is much increased by food quality, and this has a beneficial impact on repurchase intention. Furthermore, the relationship between perceived value and repurchase intention is mediated in large part by customer commitment. The findings offer important insights for companies looking to boost consumer satisfaction and loyalty by indicating that raising food quality and encouraging customer loyalty might result in higher repurchase intentions. In addition to providing useful implications for marketing techniques targeted at increasing repurchase rates, this study advances our understanding of consumer commitment in the food service industry.