STRATEGI DAN IMPLEMENTASI DIGITAL MARKETING DALAM PENGEMBANGAN (UMKM) DI KOTA SOE

Abstrak

Micro, Small and Medium Enterprises (MSMEs) are one of the activities that increase growth, movement and economic development. One form of marketing strategy used to promote a product so that it can reach consumers quickly and on time is through digital marketing. The research method used in this research is a descriptive qualitative research approach. The aim of this research is to find information regarding digital marketing strategies for the development of micro, small and medium enterprises. Utilizing digital marketing through social media such as Instagram, Facebook, Whatsapp, and others is an effective strategy to attract consumers and the right platform to sell and promote products.