“IMPLEMENTASI GREEN LINEN PROGRAM SEBAGAI UPAYA MENINGKATKAN EFISIENSI OPERASIONAL HOUSEKEEPING PADA HOTEL X DI KAWASAN GATOT SUBROTO JAKARTA”

Abstrak

Industri perhotelan saat ini dituntut untuk menerapkan praktik operasional yang berkelanjutan sebagai bagian dari komitmen terhadap pelestarian lingkungan dan efisiensi penggunaan sumber daya. Salah satu implementasi konsep keberlanjutan pada operasional hotel adalah Green Linen Program, yaitu program yang mendorong penggunaan kembali linen oleh tamu selama masa menginap guna mengurangi frekuensi penggantian linen setiap hari. Program ini diharapkan mampu mengurangi konsumsi air, energi listrik, bahan kimia pencuci, serta beban kerja operasional laundry tanpa mengurangi standar pelayanan yang telah ditetapkan hotel. Penelitian ini bertujuan untuk menganalisis implementasi Green Linen Program pada Departemen Housekeeping Hotel X di kawasan Gatot Subroto Jakarta, mengidentifikasi faktor-faktor yang mendukung dan menghambat pelaksanaannya, serta menganalisis kontribusi program terhadap peningkatan efisiensi operasional housekeeping. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dokumentasi, dan studi pustaka. Informan penelitian terdiri atas Executive Housekeeper, Floor Supervisor, Room Attendant, serta staf yang terlibat secara langsung dalam implementasi program. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa implementasi Green Linen Program mampu meningkatkan efisiensi operasional housekeeping melalui penurunan frekuensi penggantian linen, penghematan penggunaan air, listrik, deterjen, serta berkurangnya jam operasional laundry. Program ini juga mendukung penerapan praktik hotel berkelanjutan melalui pengurangan konsumsi sumber daya dan limbah operasional. Kendala implementasi masih ditemukan berupa belum optimalnya sosialisasi kepada tamu, perbedaan tingkat pemahaman karyawan terhadap prosedur program, serta belum maksimalnya media komunikasi mengenai manfaat Green Linen Program. Oleh karena itu, diperlukan penguatan standar operasional, peningkatan kompetensi karyawan, dan evaluasi berkala agar implementasi program dapat berjalan secara konsisten dan memberikan manfaat yang optimal bagi operasional housekeeping maupun keberlanjutan lingkungan.

The hospitality industry is increasingly required to implement sustainable operational practices as part of its commitment to environmental conservation and efficient resource utilization. One of the sustainability initiatives adopted in hotel operations is the Green Linen Program, which encourages guests to reuse bed linens during their stay to reduce the frequency of daily linen replacement. This initiative is expected to minimize the consumption of water, electricity, and laundry chemicals while reducing laundry operational workloads without compromising hotel service standards. This study aims to analyze the implementation of the Green Linen Program within the Housekeeping Department of Hotel X in the Gatot Subroto area of Jakarta, identify the supporting and inhibiting factors affecting its implementation, and examine its contribution to improving housekeeping operational efficiency. This research employed a qualitative descriptive approach using observation, in-depth interviews, documentation, and literature review as data collection techniques. The research participants consisted of the Executive Housekeeper, Floor Supervisor, Room Attendants, and operational staff directly involved in the implementation of the program. Data were analyzed using the interactive model developed by Miles, Huberman, and Saldaña through data reduction, data presentation, and conclusion drawing. The findings reveal that the implementation of the Green Linen Program improves housekeeping operational efficiency by reducing the frequency of linen replacement, lowering water and electricity consumption, decreasing detergent usage, and reducing laundry operating hours. Furthermore, the program supports sustainable hotel operations by minimizing resource consumption and operational waste. However, several challenges remain, including limited guest communication, varying levels of employee understanding regarding program procedures, and insufficient communication media explaining the benefits of the initiative. Therefore, strengthening standard operating procedures, enhancing employee competencies, and conducting continuous evaluations are recommended to ensure consistent implementation and maximize the operational and environmental benefits of the program.