PENGARUH STRUKTUR MODAL, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN SEKTOR KONSUMEN PRIMER YANG TERDAFTAR DI BEI TAHUN 2019-2023

Abstrak

This research to annalyze the influenceof capital structure, profitability and company size on company value with managerial ownership as a moderating variable. The objects of this research are primaryconsomer sector companies listed on the indonesia stock. Exchange in 2019-2023. There were 33selected companies as research samples. The samples was selected using a purposive samples method with certain criteria required in this research. The analysis technique in this research is multiple linear regression analysis and moderated regression analysis (MRA) using SPSS 21. Based on the research results, it is concluded that the results of this research show that capital structure has a positive and significant effec on company value, profitability has a positive and signivicant effect on company value, company size has a significant effect on firm value, capital structure has a significant effect on firm value ewith managerial ownership as a moderating variable, profitability has nosignificant effeck on firm value with managerial ownership as a moderating variable, company size has no significant effect on firm value with managerial ownership as a moderating variable.