ANALISA PENGARUH PENGGUNAAN SOSIAL MEDIA, PENGETAHUAN E-COMMERCE DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA UNIVERSITAS BANTEN JAYA

Abstrak

Economic problems in Indonesia arose because of the global crisis that hit ASEAN, one of which was Indonesia, from late 2018 to early 2023 with the emergence of COVID-19. This crisis has resulted in many companies in Indonesia carrying out employee layoffs unilaterally. The result of layoffs is an increase in the nominal amount of educated unemployment among graduates of bachelor's degrees, equivalent schools or those who have never had any formal education at all. e-commerce is a way of shopping or trading online or direct selling that utilizes internet facilities where there are websites that provide "get and deliver" services. Entrepreneurship itself is a way of thinking, studying and acting that is based on business opportunities, a holistic approach and balanced leadership (Spinelli & Timmons, 2010: 31). This research uses primary data obtained from the results of filling out questionnaires by respondents using purposive sampling data collection techniques. The population is all UNBAJA Information Systems undergraduate students with a sample of 100 respondents with the criteria of having taken the entrepreneurship course. This research method uses descriptive research with a quantitative approach. The data analysis technique used is Multiple Linear Regression with the help of SPSS. The conclusion of this research is that simultaneously e-commerce, entrepreneurial knowledge and family environment have a significant effect on interest in entrepreneurship. Partially, social media and family environment do not have a significant effect on interest in entrepreneurship, while e-commerce knowledge has a significant effect on interest in entrepreneurship. The magnitude of the influence of Social Media, e-commerce knowledge, and family environment on the entrepreneurial interest of UNBAJA Information Systems Undergraduate Program students is 56.2%. The variable that has the most influence on students' interest in entrepreneurship in the UNBAJA Information Systems Bachelor's program is knowledge of E-Commerce.