PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN SAYURAN DI PASAR RAU KECAMATAN SERANG

Abstrak

Product quality has an important factor that influences consumer satisfaction. This research aims to analyze the influence of product quality on vegetable consumer satisfaction at Rau Market, Serang. The research method used is quantitative with simple linear regression analysis techniques. Samples were taken using accidental sampling  from 40 respondents who were vegetable consumers at Pasar Rau, Serang. The results of the research show that there is a positive and significant influence between product quality on vegetable consumer satisfaction at Rau Market, Serang District.