GREENING THE BOTTOM LINE: HOW GREEN ACCOUNTING ENHANCES FINANCIAL AND ENVIRONMENTAL PERFORMANCE

Abstrak

This research aims to investigate the concept of Green Accounting, which is an innovative approach in the world of accounting that aims to integrate environmental and sustainability issues into traditional accounting systems. The purpose of this study is to understand the application of Green Accounting, its impact on company performance, and factors that affect the level of disclosure of Green Accounting. The method used in this study is a descriptive qualitative method with a literature study approach. The literature study approach involves a series of steps to collect data from written sources, such as documents, journals, short stories, and other supporting references. The data that has been collected is then interpreted to reveal the information contained in it. The results of this study show that the implementation of Green Accounting provides significant benefits for companies, including increased efficiency in resource use, reduction in long-term costs, improved company reputation, and positive contribution to environmental conservation. However, the adoption of Green Accounting is also faced with various challenges, including a lack of standardization in environmental impact measurement and reporting. This study provides in-depth insights into the concept and application of Green Accounting, as well as provides a better understanding of the factors that affect the adoption and adoption rate of Green Accounting by companies. With this understanding, companies can make more informed and sustainable decisions in their business practices, as well as contribute to global efforts to protect the environment and ensure sustainability for future generations.