GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN DEDIKASI TERHADAP KINERJA KARYAWAN PT.LISMA CATERING

Abstrak

Penelitian ini bertujuan untuk menguji pengaruh gaya kepemimpinan transformasional dan dedikasi terhadap kinerja karyawan di PT. Lisma Catering. Metode yang digunakan adalah analisis regresi dengan uji t dan uji F untuk menguji pengaruh parsial dan simultan dari variabel bebas terhadap variabel terikat. Hasil uji t menunjukkan bahwa gaya kepemimpinan transformasional dan dedikasi memiliki pengaruh positif signifikan terhadap kinerja karyawan. Uji F menunjukkan bahwa kedua variabel independen secara simultan memiliki pengaruh signifikan terhadap kinerja karyawan. Koefisien determinasi (R2)menunjukkan bahwa variabel bebas dapat menjelaskan 80,1% variasi kinerja karyawan. Penelitian ini menyimpulkan bahwa gaya kepemimpinan transformasional dan dedikasi merupakan faktor penting dalam meningkatkan kinerja karyawan di PT. Lisma Catering.

This study aims to determine the effect of Instagram Social Media on Business Success in the Rumah Buket & Balloon business. To determine Creativity on Business Success in the Rumah Buket & Balloon business. To determine Business Location on Business Success in the Rumah Buket & Balloon business. The type of research in this study uses quantitative. The population in this study were consumers who had purchased consumer products from the Rumah Buket & Balloon business. The number of samples used in this study was 97 respondents. Data processing in this study used SmartPLS software version 4.1. Based on the results of the study, it was obtained that the Instagram Social Media variable had a positive and significant effect on Business Success, the Creativity variable had a positive and significant effect on Business Success, the Business Location variable had a positive and significant effect on Business Success. Then Instagram Social Media, Creativity and Business Location had a positive and significant effect on Business Success.